Privacy Policy

Last updated: 6 November 2026

This policy explains how Dealpoa collects and uses your personal data when you visit dealpoa.com, request a Free Search Health Check, contact us or subscribe to our emails. We follow the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR) and Kenya’s Data Protection Act 2019.

1. Who we are

Dealpoa is the data controller for the personal data described here.

Contact us at the email above with any question about this policy or your data.

2. What data we collect

  • Free Search Health Check form: your name, work email, store website, country, monthly website visits and, if you choose, what you would like to fix.
  • Contact form: your name, email, phone number (optional), preferred call time and message.
  • Newsletter and email challenge: your email address and, if given, your first name, plus whether you open or click our emails.
  • Calls and emails with us: what you tell us about your business and website.
  • Website usage: technical data such as IP address, browser and pages visited, collected through cookies and similar technologies (see section 8).

We do not ask for sensitive personal data, and our services are not aimed at children.

3. How we use your data and our lawful basis

Purpose Lawful basis
Arranging and delivering your Free Search Health Check, and replying to enquiries Steps you have asked us to take before entering a contract; our legitimate interest in responding to business enquiries
Sending the 5-day email challenge and our newsletter, “The Search Fix” Your consent, which you can withdraw at any time
Introducing you to Algolia when you want to go ahead with Algolia AI Search Your consent: we only share your details with Algolia after you agree
Following up on a Health Check or business enquiry Our legitimate interest in growing our business, balanced against your rights
Keeping the website secure, stopping spam and fixing problems Our legitimate interest in running a safe website
Keeping business and tax records Legal obligation

4. Who we share your data with

We never sell your data. We share it only with:

  • Kit (ConvertKit LLC), which sends our newsletter and email challenge.
  • Our website host and WordPress service providers, which store website form submissions.
  • Algolia, only when you ask us to introduce you, so they can provide a demo, proposal or contract.
  • Professional advisers, such as our accountant, where needed.
  • Authorities, if the law requires it.

5. International transfers

Dealpoa is based in Kenya, and some of our providers (including Kit and Algolia) are based in the United States. Your data may therefore be transferred outside the UK and the European Economic Area. Where this happens, we rely on safeguards approved under UK and EU law, such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or the provider’s certification under the EU–US and UK–US Data Privacy Framework.

6. How long we keep your data

  • Newsletter subscribers: until you unsubscribe. We then keep only your email on a suppression list so we don’t email you again.
  • Health Check and enquiry details: up to 2 years after our last contact, unless you become a client.
  • Client and accounting records: as long as tax and accounting law requires, usually 6–7 years.

7. Your rights

You have the right to:

  • access the personal data we hold about you
  • correct inaccurate data
  • ask us to delete your data
  • restrict or object to how we use it, including objecting to direct marketing at any time
  • receive your data in a portable format
  • withdraw your consent at any time, without affecting earlier processing

To unsubscribe, click the link at the bottom of any of our emails. For any other request, email support@dealpoa.com. We will reply within one month.

You can also complain to a data protection authority: the UK Information Commissioner’s Office (ico.org.uk), the supervisory authority in your EU country, or Kenya’s Office of the Data Protection Commissioner (odpc.go.ke). We would appreciate the chance to help first.

8. Cookies

We use necessary cookies to make the website work and to remember your cookie choices. With your consent, we may also use analytics cookies to understand how visitors use the site. You can accept, reject or change your choices at any time using the cookie banner, or by clearing cookies in your browser. Our email sign-up form is provided by Kit and may set its own cookies.

9. Security

We use secure (HTTPS) connections, access controls and spam protection, and we work only with providers who protect personal data appropriately.

10. Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed.